Hype! Is a 1996 documentary documenting the rise of the Seattle Grunge scene during the late 1980's and early 1990's. It follows a community of musicians who, with their grass-roots approach to both recording, performing and producing music were able to create a music movement of their own. Grunge was the answer to a generation that defied commercialism and capitalist values, to the kids of grunge, anything 'mainstream' sucked and independently organised music production "ruled" no matter how
However, as grunge music gained popularity within the youth culture of the 90s, capitalist forces demanded their own slice of the success and thus many original grunge bands found themselves and their friends becoming exploited by the very system they were ideologically against.
The film features rare concert footage and rad interviews of TAD, Mudhoney, Nirvana, Soundgarden, Coffin Break, The Gits, Love Battery, Flop, The Melvins, Mono Men, Supersuckers, Zipgun, Seaweed, Pearl Jam, 7 Year Bitch, Hovercraft, Gas Huffer and Fastbacks.